On September 7th, 2019, Gisou by Negin Mirsalehi opened the doors of its pop-up store in NYC with a VIP event and public meet & greet. The exclusive get together with Negin was attended by respected names in the beauty and fashion scene. The VIP event was followed by a public meet & greet with Negin Mirsalehi, where fans came to meet Negin and visit the pop-up. Gisou takes NYC Gisou hosts pop-ups in cities around the world to meet up with contacts and loyal customers that reside there. The concept of Gisou pop-ups are always inspired by the local culture of the specific destination and executed as a Gisou ‘takeover,’ staying close to authenticity.  Gisou’s Takeout & Refill embraced the typical New York City takeout and fast food culture. A Papaya Dog - a typical New York hot dog chain - in the West Village was turned into a completely Gisou branded pop-up store in New York City fast food-style. Inspired by the typical fast food ‘deal menu,’ pre-selected combination deals were also available for purchase, which gave customers a discount on specific Gisou product combinations.  Customers could also choose to order refills, combinations, or individual products via phone or email for ‘takeout’.   Sustainability & refill In 2019 Gisou launched its Sustainability Promise via Instagram stories, wherein we promised to work on improving the sustainability of the brand in various ways. At Gisou’s Take Out & Refill, we gave customers the chance to reduce and reuse by purchasing refills on their (half) empty Gisou product bottle(s) at a special price.  Through this initiative, Gisou aimed to further communicate its stance on sustainability, to show that it’s serious about its promise, and to influence its customers to be mindful about their own impact as well. Every design element of this pop-up was created with sustainability in mind.   

On July 4th, 2019, Gisou and Galeries Lafayette Champs-Élysées celebrated the launch of the Gisou Propolis Infused Polishing Primer, exclusively in-store at Galeries Lafayette Champs-Élysées. In celebration of the launch, Gisou came to Galeries Lafayette Champs-Élysées July 4-6 to highlight the urban beekeeping culture through a co-branded pop-up experience. The aim of the collaboration was to raise awareness for the honey bees and to support local honey bee populations in France. Gisou BHV Beehives As part of the collaboration, Gisou brought a piece of the Mirsalehi Bee Garden to Paris by installing beehives on top of the urban rooftop garden of BHV (part of the Groupe Galeries Lafayette). In doing so, Gisou not only launched the Gisou Propolis Infused Polishing Primer with this event, but also the honorary ‘Gisou at Galeries Lafayette Champs-Élysées Beehives’.  To further extend the thread of urban beekeeping, Gisou translated the urban rooftop garden to a co-branded Gisou pop-up shop inside of Galeries Lafayette Champs-Élysées. Inside the pop-up shop, all Gisou products, including the new Propolis Infused Polishing Primer, were available for sale. Bee-friendly wildflower seeds were given as a gift with any Gisou purchase to give customers a chance to help save the honey bees.   Beepeekers on Location Raising awareness for the honey bees lied at the forefront of the Gisou at Galeries Lafayette Champs-Élysées collaboration. To educate visitors, bee experts were on location to tell the story of the honey bees. As a sixth generation beekeeper herself, Gisou founder Negin Mirsalehi was present to lend her insights on the importance of honey bees, Gisou’s key ingredients, and beekeeping during a Q&A session with Galeries Lafayette Champs-Élysées Creative & Merchandising Director, Clara Cornet. Negin extracted a batch of ‘Gisou Honey’ by hand during the launch, and jars of this ‘Gisou Honey’ were gifted to select loyal Gisou customers. Launching the Propolis Infused Polishing Primer Gisou at Galeries Lafayette Champs-Élysées was, in essence, a celebration of the exclusive in-store launch of Gisou’s latest product, the Propolis Infused Polishing Primer at Galeries Lafayette Champs-Élysées. The key ingredient of the Propolis Infused Polishing Primer is propolis, the meaning of which served as a connecting thread for this collaboration.  Although propolis in a literal sense is a natural, bee-derived product, the word propolis comes from the Greek words “pro” (before) and “polis” (city). Taking this meaning into account, propolis served as a unifying element that linked the launch of the Propolis Infused Polishing Primer to the events’ simultaneous ode to urban beekeeping ‘for the city.’ Where to buy Gisou in Paris? Gisou is available at Galeries Lafayette Champs-Élysées - 60 Av. des Champs-Élysées in Paris and via www.gisou.com. 

Gisou Scratch Card At Gisou, we are passionate about honey bees and everything they do for us, which is why we always celebrate World Bee Day. This year we celebrated World Bee Day and the start of bee season with a Gisou Honey Jackpot prize pool. By including a Gisou Scratch Card with every order placed between May 20-29, each customer held the chance to win one of 30 exclusive Gisou prizes in the Honey Jackpot prize pool.   Prize Pool To win one of the unique Gisou prizes in the Honey Jackpot prize pool, all prize boxes on the Gisou Scratch Card had to be scratched to find repeating symbols. The prizes in the Honey Jackpot prize pool: 1x Personal invite to meet Negin in the Mirsalehi Bee Garden 3x Limited edition, exclusive Honey Infused Hair Oil - Family Pack Edition3x Complete range of all Gisou products 10x Limited edition, exclusive Gisou Hairdryer  13x Jar of 100% pure Mirsalehi Honey   The Jackpot In total, 2000 Gisou Scratch Cards were given away. Only one of the 30 winning Gisou Scratch Cards could be redeemed for the special opportunity to meet Negin in the Mirsalehi Bee Garden in summer 2019. 

In honor of Earth Day, we present our 2019 Sustainability Promise: Gisou is committed to becoming more sustainable all-around, and we would like to bring you along every step in the greener direction we take.  At Gisou, sustainable beekeeping and the welfare of the Mirsalehi Bees have always come first, but from this year, we are committed to becoming more sustainable all-around. Gisou's sustainability commitments 1. Focus on continuously improving our bee-centered approach in the Mirsalehi bee garden We always prioritize bee welfare and let the bees guide our beekeeping practices to derive Mirsalehi Honey and Mirsalehi Propolis, our key ingredients, in a bee friendly and sustainable manner.  Gisou is born out of six generations of passion for honey bees. Negin, her father, and the generations before them have always taken a bee-centered approach in their Mirsalehi Bee Garden. Starting Gisou wasn’t meant to change that for the Mirsalehi honey bees. Altogether, we are committed to a sustainable and bee friendly production method that puts the Mirsalehi honey bees first, not only for the sake of the Mirsalehi honey bees but the greater ecosystem as well. Our bee-centered approach: We continue to let the bees guide our sustainable beekeeping practices and derive Mirsalehi Honey and Mirsalehi Propolis, our key ingredients, in a bee friendly and sustainable manner. Aside from taking care of them by giving them a flower-rich environment to thrive, we let the bees be and only take the leftover Mirsalehi Honey, if and when appropriate.  The Mirsalehi honey bees are at the core of who we are and what we do at Gisou, and we strive to give to them as much as they give to us. 2. Raise awareness for the importance of honey bees We want to educate you about the importance of honey bees and support honey bee conservation efforts. What you can expect:  More events dedicated to Honey Bee education, just like our Gisou at Angelina event in Paris last September, which featured our own Honey Museum. 3. Increase production transparency We want to give it to you straight and keep you updated on all sustainable improvements and choices we make. Behind the scenes at Gisou: We listened to your feedback and are working on a sustainable packaging alternative for our Honey Infused Hair Wash and Conditioner - we won’t reproduce until we have one. 4. Green our product formulations Without compromising on function and quality, we strive to make our formulations greener. At Gisou, we are just as passionate about our Mirsalehi honey bees as we are about our products. Just like Negin’s mother set out to do 30 years ago, we wish to develop effective haircare with as many natural ingredients as possible.  To complement the natural key ingredients from the Mirsalehi Bee Garden, we choose supporting ingredients in Gisou formulas based on our belief that the effect and quality of our products are just as important. What we mean: We’re working on reformulating and further developing as we speak. Spoiler alert: look out for a new product launch with carefully selected ingredients. 5. Improve the sustainability of our packaging To allow our passion for the Mirsalehi honey bees and the greater ecosystem to carry further than the Mirsalehi Bee Garden, we are committed to reducing our impact on the environment and looking for ways to improve our packaging by working with more recycled, recyclable, and biodegradable materials. A little taste of what that means:  Potato starch isn’t just for food - We will introduce shipment box filling material made of 100% natural, biodegradable potato starch for a special campaign in honor of World Bee Day on May 20th. We invite you to follow us along @gisou to follow our progress throughout the year to a greener Gisou.

Gisou at Angelina represents the collaboration of two masters in their crafts as they were brought together through the binding nature of honey. On September 26th 2018, Gisou by Negin Mirsalehi and Angelina celebrated their collaboration with an exclusive press & influencer event at the premier Angelina Boutique on 226 Rue de Rivoli. Gisou at Angelina Paris As they joined forces for this exclusive event, the haircare line, Gisou, and pâtissier, Angelina, aimed to bring more awareness to the importance of bees and the increasing scarcity of honey by presenting an unforgettable taste experience. Exclusive Gisou At Angelina Honey Pastry Honey is the binding agent that linked Gisou and Angelina for this exclusive collaboration: honey from the Mirsalehi Bee Garden is the key ingredient in Gisou haircare products, just as it serves as the key ingredient in the exclusive Gisou at Angelina pastry. The Taste of Mirsalehi Honey The special Mirsalehi honey incorporated in Angelina’s exclusive pastries was hand-extracted from the hive by Negin and her father. Mirsalehi honey boasts hints of spiciness from surrounding Hogweed plants to bring an overall rich and unique taste experience. The taste of Gisou’s Mirsalehi honey is unlike any other and inspired Angelina’s patissiers to create the special Gisou at Angelina pastry, emphasizing its unique flavor. Christophe Appert, Angelina's pastry Chef, created a refined éclair pastry decorated with a chocolate plate décor, shaped like hive alveolus. He had the aim to create a pastry revealing the purity of honey through a gourmet experience: transpose its shiny and bright texture and enhance the perfect balance between its sweet taste and its powerful floral notes.  A smooth choux pastry was filled with a Mirsalehi honey infused cream and caramelized almonds to provide hints of sweetness and richness. A delicate honey jelly served to release a fresh flavor. A light honey ganache and the modern alveolus chocolate plate décor finalized this indulgent and elegant éclair pastry. An ode to the bees! Gisou at Angelina Pop-up Boutique The Gisou at Angelina Pop-Up Boutique ran during Paris Fashion Week, from 26-28 September 2018 at Angelina at 226 Rue de Rivoli. In the boutique, Gisou and Angelina products were both available for purchase. Special attention was given to the livelihood of honey bees and the tenuous process of harvesting pure honey. Guests gained more insight into the decline in the honey bee population, the increasing scarcity of honey, and the importance and necessity of flowers and bees to our ecosystem. Subscribe to our Newsletter to be the first to know about our exclusive Gisou Pop-ups.