Introducing new Gisou Honey Infused Lip Oil, inspired by the power of Mirsalehi Honey. Formulated with a unique nourishing blend of Mirsalehi Honey, Hyaluronic Acid and our proprietary Oil Blend, this powerhouse of hydration smooths, plumps and defines lips in just one swipe. From its natural golden hue, to the way it moves and flows, to its subtly sweet taste - Gisou Honey Infused Lip Oil mimics the very best of our nourishing hero: Mirsalehi Honey. Complimentary to all complexions, it gives lips a beautiful, natural, Honey Gold glow. The Honey Infused Lip Oil bottle features a one-of-a-kind, custom design. Its unique silhouette is an ode to the way that Honey moves in nature, and is inspired by the organic shapes found within our very own Mirsalehi Bee Garden - look through the glass and be transported. Discover the restoring benefits of the Honey Infused Lip Oil, inspired by Mirsalehi Honey and the Mirsalehi Bee Garden, where our founder Negin, and her father, continue the 6-generation family tradition of beekeeping. Mirsalehi Honey & Hyaluronic Hydration  Gisou Honey Infused Lip Oil is our new ultra-nourishing, multi-tasking lip treatment composed of an intensely hydrating combination of Mirsalehi Honey and Hyaluronic Acid, our proprietary Mirsalehi Bee Garden Oil Blend and natural actives, that instantly smooth, plump and define lips while enhancing their natural color. The unique blend of Mirsalehi Honey and Hyaluronic Acid Ultra Filling Spheres™, consisting of highly absorbent Konjac Glucomannan Spheres holding 200 times their weight in water, make this Lip Oil a true powerhouse of hydration. Our proprietary Mirsalehi Oil Blend provides long-lasting moisture, while Buriti Fruit and Blueberry Seed Oils soothe, restore and protect dry, chapped lips.  Treat and highlight your lips with the golden hue and power of Mirsalehi Honey in one swipe. Use after use, lips will be softer, smoother, plumper, with a naturally healthy shine. The Mirsalehi Honey Heritage The Mirsalehi family has long believed in the healing powers of natural ingredients, like Honey and the botanicals found within the Mirsalehi Bee Garden. Just as they serve as fuel for our bees, the rich botanical sources in the Mirsalehi Bee Garden have equally nourishing properties for not only hair, but the overall complexion. Enhance Your Natural Beauty Gisou Honey Infused Lip Oil is enriched with the finest, sustainably sourced ingredients, selected for their natural beauty benefits. Formulated to provide long-lasting moisture and protection, each key ingredient works together to intensely hydrate, condition and restore dry, chapped lips.  Honey Infused Lip Oil Key Benefits Deeply moisturizes and hydrates Plumps, smooths and defines Nourishes and restores Softens and soothes Protects and strengthens the skin barrier Enhances natural color and shine “Like Honey for your lips, the Honey Infused Lip Oil is nourishing, hydrating and moisturizing - without the stickiness! It’s the perfect all-in-one formula to deliver powerful natural benefits and a Honey golden shine. Wear alone to hydrate, smooth and plump your lips or underneath your favorite lipstick to lock-in moisture and enhance shine.” - Gisou Founder, Negin Mirsalehi Honey Infused Lip Oil Key Ingredients & Natural Benefits Mirsalehi Honey - NOURISHING Rich in vitamins, minerals and amino acids, Honey is a potent antioxidant and renowned natural remedy that helps heal, nourish and prevent moisture loss.  Hyaluronic Acid Ultra Filling Spheres™ - HYDRATING / PLUMPING / SMOOTHING Composed of deeply hydrating low molecular Hyaluronic Acid which reaches deeper into the dermis, with highly absorbent Konjac Glucomannan Spheres which hold 200 times their weight in water, to intensely hydrate, smooth and plump lips. Mirsalehi Bee Garden Oil Blend - MOISTURIZING Our proprietary Oil Blend is an antioxidant powerhouse rich in Omega 3, 6 & 9 to deeply nourish, strengthen the skin’s surface and provide long-lasting moisture. Buriti Fruit Oil - RESTORING Rich in potent antioxidants and Omega 9, Buriti Fruit Oil regenerates the skin’s lipids to restore dry, chapped lips. Blueberry Seed Oil - PROTECTING / SOOTHING Blueberry Seed Oil is rich in Omega 3 & 6, which work together to soothe, hydrate and protect, reinforcing the skin barrier. *Honey Infused Lip Oil is 99.5% natural How to use the Honey Infused Lip Oil Simply glide directly onto bare lips, or underneath your favorite lipstick for an extra dimension of hydration and shine. Tip: For the softest, smoothest finish, cleanse and exfoliate lips before applying. You’re just one swipe away from smoother, plumper and more defined lips… Where to buy the Honey Infused Lip Oil The Gisou Honey Infused Lip Oil is available for purchase from 25 January 2022 exclusively on www.gisou.com.

Our annual holiday campaign featuring our exclusive, limited edition holiday merchandise is back!  This holiday season, Negin & Maurits are off to Paris to celebrate the very thing that makes this time of the year so special - love.  In this spirit we invite our community members worldwide to join us for a holiday season full of the sweetest gifts & surprises. Exciting news: for the first time, our holiday pop-up will feature experiences both online and offline. A place full of the sweetest gifts & surprises Experience The Gisou Holiday Season, our holiday pop-up store December 10-17th in collaboration with Season Paris. In this unique place specifically designed for the festive spirit of the season, discover our complete Gisou product range, honey infused treats and exclusive, limited edition holiday gifts.  Gisou Pop-up Features: A TASTY TREAT: located in Le Marais, the creative heart of Paris, our pop-up store has teamed up with Season Paris, an iconic restaurant of the neighborhood to bring limited Gisou Honey Infused delicacies.  LIMITED EDITION HOLIDAY GIFTS: Discover our exclusive holiday merchandise items created especially for this year’s ‘The Gisou Holiday Season.’ GISOU HEROES: Find the complete Gisou product range - haircare and complexion heroes which are just as good to gift as to keep.  ONLINE + OFFLINE: For the first time, ‘The Gisou Holiday Season’ will feature experiences both online and offline. Gisou Pop-up We annually host pop-up stores in cities around the world to meet our community members who live there. The concept of each Gisou pop-up is always inspired by the local culture of the city in which it takes place and executed as a Gisou ‘takeover.’ ‘The Gisou Holiday Season’ is Gisou’s third brand activation in Paris, following ‘Gisou at Angelina’ in September 2018 and ‘Gisou at Galeries Lafayette' - Champs Elysées’ in July 2019. The Gisou Holiday Story 2021 Every holiday season, Negin and Maurits look forward to giving each other the best gifts yet. This year, Maurits made sure to plan ahead and has started the season with a surprise holiday getaway to Paris. Being the organiser that he is, Maurits has prepared everything for him and Negin; from the trip itself, to an adventurous itinerary in and around Paris where exciting treats await them. Once they arrive in Paris and spend hours city strolling, window shopping and sightseeing, Maurits has one last surprise up his sleeve. Familiar with Negin’s sweet tooth, Maurits leads them closer and closer to an amazing aroma of honey infused treats.  It’s not long before they are greeted by the welcoming, warm glow of ‘The Gisou Holiday Season’, a place full of the sweetest gifts and surprises, where everything is possible and you can find all the Gisou holiday gifts you could possibly dream of. Exclusive Gisou Holiday Season Merchandise Shop our exclusive holiday merchandise items both online on gisou.com and at the Season Pop-up in Paris. Each of our limited edition, authentic Gisou originals are only available for a limited time during The Gisou Holiday Season. In Pop-Up: December 10-17th, 2021 Gisou.com: December 9-25th, 2021

Gisou Honey Infused Face Oil is inspired by the rich botanical sources of the Mirsalehi Bee Garden, where our founder Negin, and her father, continue the 6-generation family tradition of beekeeping. What is Honey Infused Face Oil? Our premiere complexion hero, the Honey Infused Face Oil is enriched with the finest, sustainably sourced ingredients, selected for their natural beauty benefits.  The Mirsalehi family has long believed in the healing powers of natural ingredients, like Honey and the botanicals found within the Mirsalehi Bee Garden. Just as they serve as fuel for our bees, the rich botanical sources in the Mirsalehi Bee Garden have equally nourishing properties for not only hair, but the overall complexion. The Honey Infused Face Oil is multi-purpose and suitable for all skin types. Enhance your natural beauty  Gisou Honey Infused Face Oil is an antioxidant-rich concentrate formulated to nourish skin with the transformative benefits of Mirsalehi Honey, natural actives and freshly cold-pressed oils from botanicals inspired by the Mirsalehi Bee Garden. Honey and Safflower Oil deeply moisturize the skin from within, ensuring long-lasting hydration.  Evening Primrose and Rosehip Seed Oils soothe, regenerate and help even skin tone, smooth texture and reduce the appearance of fine lines, while Vitamin E prevents damage and helps strengthen the skin barrier. Use this fast-absorbing face oil daily for a brighter, healthier-looking, glowing complexion. *Made with 95.7% cold-pressed oils Honey Infused Face Oil Key Benefits Deeply moisturizes Balances Nourishes, soothes and regenerates Protects and strengthens the skin barrier Helps even skin tone and texture Brightens and leaves behind a glowing complexion “The Honey Infused Face Oil was inspired by the rich botanical sources of our Mirsalehi Bee Garden, sustainably sourced and loved by our bees, to enhance your natural beauty. Each of these botanical sources has unique natural beauty benefits for the overall complexion. I was inspired to combine nourishing natural ingredients, such as Mirsalehi Honey, Vitamin E and freshly cold-pressed oils of the Safflower, Rosehip and Evening Primrose.”  - Gisou Founder, Negin Mirsalehi Honey Infused Face Oil Key Ingredients & Natural Benefits Mirsalehi Honey - NOURISHING Sustainably sourced from the Mirsalehi Bee Garden where our founder, Negin Mirsalehi and her father continue the six-generation family beekeeping heritage. Rich in vitamins, minerals and amino acids, Honey is a potent antioxidant and renowned natural remedy. Honey assists in the healing of skin and works as a barrier to prevent moisture loss, nourish and boost skin health. Safflower Oil - MOISTURIZING Highly moisturizing, Safflower Oil is rich in Vitamin E and Linoleic acid, known to fight blemishes. With a fatty acid content similar to human skin, it is easily absorbed and deeply nourishing.   Evening Primrose Oil - BALANCING High in Omega 6 & 9, Evening Primrose Oil promotes a clear, rejuvenated complexion by addressing wrinkles, redness, dryness and irritation. Rosehip Seed Oil - BRIGHTENING Rosehip Seed Oil is renowned for its powerful skin healing, brightening and regenerative properties, thanks to Linoleic acid, Provitamin A and Vitamin C. Vitamin E - PROTECTING Vitamin E, or Tocopherol, is a powerful antioxidant that prevents damage and heals the skin barrier to prevent moisture loss. How to use the Honey Infused Face Oil Apply 2-3 drops to the palm of your hand and use fingertips to gently massage into clean skin, as the last step in your skincare routine. Suitable for all skin types. Tip: For best results, use daily at night or mixed into your favorite day cream to restore and maintain nourished, hydrated, glowing skin. Where to buy Gisou Honey Infused Face Oil? The Gisou Honey Infused Face Oil is available for purchase from October 13th 2021, exclusively on www.gisou.com.

The Gisou Bees Project is a special Gisou initiative in support of urban beekeeping practices to fight the declining bee populations worldwide. With this project, we show our support to urban beekeeping efforts by placing urban Gisou beehives in major cities around the world. Urban bees vs rural bees As an endangered species, bee populations are declining worldwide. At Gisou, it is our main focus to support bee populations in any way possible. Contrary to the belief that bees only thrive in rural areas, beehives in urban areas produce healthier bees because they have access to greater biodiversity and are not exposed to the harsh chemicals often used in agriculture.  As such, urban beekeeping is one way through which the health of bee populations can be strengthened. Aside from that, urban beehives contribute to the health of cities -  trees, shrubs, gardens and parks wouldn’t exist, let alone thrive in urban areas without healthy bees to pollinate them. Urban beekeeping doesn’t just support healthy bee populations, but also the communities the urban bees live in. The Gisou Bees Project For The Gisou Bees Project, we work together with local beekeepers who look after the Gisou bees on our behalf. Not only do we support urban bee populations this way, but we also support local beekeepers who continuously care for the bees and raise awareness in their local communities.  As we place our Gisou urban beehives in a city to improve the health of the city’s ecosystem, we therefore concurrently aim to carry out part of our mission - to raise awareness for the importance of bees.  The Bees Project in Paris  To launch our first Gisou Bees Project in June 2019, we brought a piece of the Mirsalehi Bee Garden to Paris by installing the honorary ‘Gisou at Galeries Lafayette Champs-Élysées Beehives’ on top of the urban rooftop garden of BHV (part of the Groupe Galeries Lafayette).  Today, our beehives in Paris contribute to the health of the Parisian ecosystem as they remain under the care of seasoned urban beekeeper, Gaël Cartron from Sous Les Fraises. The hives at BHV are surrounded by the urban Sous Les Fraises rooftop garden.  The Bees Project in New York  In New York City, we chose to work with beekeeper Andrew Coté, president of the New York City Beekeepers Association and founder of Andrew's Honey. In August 2019, we installed Gisou Beehives on a rooftop near Union Square together during our Take Out & Refill Pop-Up.  The installation of our beehives took place on August 17th 2019, in honour of National Honey Bee Day. Andrew Cote continues to care for the Gisou Beehives on our behalf, helping us to contribute to the livelihood of the bees and the overall urban ecosystem of New York City.  This bee season, Andrew added new hives, as the bees started to swarm meaning that the colony is thriving and expanding!  The Bees Project in Melbourne After our first beehives in Paris and New York, what better way to launch our third Gisou Beehive than with our fellow beekeeper Nicholas Dowse AKA @honey_fingers - an extraordinary beekeeper in Melbourne, Australia who’s efforts we’ve admired for years. Together, Nic and fellow beekeeper Georgah (@georgahcrane) take care of the Gisou bees on a rooftop in Fitzroy, Melbourne.  Honey Fingers is more than an urban beekeeping network - it’s a creative project that explores the intersections between farming, food, art, history, design and education, with bees taking the center stage.  The Next Step Moving forward, our intent is to expand the Gisou Bees Project to other cities around the world. By placing our urban beehives in any city, we contribute to the health and beauty of its ecosystem, show our support for urban beekeeping efforts and aim to raise awareness for not only urban beekeeping initiatives, but the welfare of bees overall.  Keep an eye out on our Instagram to stay updated about The Gisou Bees Project!

Introducing our new healthy hair multitasker: the Honey Infused Leave-In Conditioner. The NEW Gisou Honey Infused Leave-In Conditioner is a lightweight, multi-tasking conditioning spray enriched with sustainably sourced Mirsalehi Honey from our Mirsalehi Bee Garden, and a nourishing, healthy hair blend of Baobab Extract, Argan Oil and Panthenol.  Leave-In Conditioner Healthy Hair Benefits Without weighing the hair down, our Honey Infused Leave-In Conditioner deeply nourishes whilst hydrating, smoothing and protecting hair from heat, pollution and breakage. Use this multipurpose leave-in conditioner after and between washes to soften, fight frizz, improve hair strength and shine, for silkier, stronger and healthier-looking hair. Gisou Leave-In Conditioner Benefits: Moisturizes & nourishes all hair types without weighing hair down Detangles effortlessly to improve manageability and elasticity  Protects hair from UV rays, heat, pollution, brushing and abrasion  Helps strengthen and fortify to prevent breakage  Locks in moisture to seal split ends, reduce dryness Softens and smooths frizz Enhances shine “I'm so excited to share our latest launch! We wanted to create a multi-tasking leave-in to complete the ideal Honey Infused haircare routine. As always, it contains our hero key ingredient, Mirsalehi Honey, and we also added a unique blend of supporting ingredients such as Baobab Extract, Argan Oil and Panthenol, which were carefully chosen for their nourishing properties. The Honey Infused Leave-In Conditioner is my new go-to for after and between washes, or even as an overnight treatment for silkier, stronger, perfectly hydrated hair.” - Negin Mirsalehi, Gisou Founder Key Ingredients Mirsalehi Honey - Nourishing Sustainably sourced from the Mirsalehi Bee Garden where our founder Negin Mirsalehi, and her father, continue the six-generation family beekeeping heritage. Our honey is the key to healthy, shiny, nourished hair. Rich in vitamins, minerals, amino acids and antioxidants, honey deeply nourishes and moisturizes to repair and restore dry, damaged locks. As a natural humectant, honey helps maintain the hair's natural moisture balance for strong, healthy and shiny hair. Baobab Extract - Strengthening A naturally-derived active known for its multi-tasking ability to strengthen, smooth, improve manageability, instantly condition and provide intense UV & heat protection.  Argan Oil - Smoothing Known as nature’s gold and full of fatty acids and powerful antioxidants, Argan Oil nourishes, hydrates, smooths, softens and enhances shine. Panthenol - Moisturizing  Also known as Provitamin B5, provides long-lasting moisture that penetrates deep into the hair to thicken, strengthen and prevent breakage.  How to use Leave-In Conditioner Spray evenly from an arm’s length onto towel-dried hair after your washing or treatment routine, or onto dry hair whenever it is in need of a conditioning refresh. Allow to dry before using heated styling tools. Do not rinse. For best results, use regularly with the Gisou Honey Infused Hair Wash and Conditioner. Tips: For smooth, luminous and protected hair, spray onto mid-lengths to ends before styling. To lock in moisture overnight, spray onto wet hair after your washing routine, comb through and allow to absorb while you sleep.  Where to buy Gisou Honey Infused Leave-In Conditioner? The Gisou Honey Infused Leave-In Conditioner is available to shop on www.gisou.com from July 27th, 2021.

Introducing our NEW Gisou Garden Jumpsuit! Suit up this bee season with this limited edition, handmade jumpsuit inspired by traditional beekeeper suits and exclusively designed by Negin Mirsalehi and the Gisou team. Update: the Gisou Garden Jumpsuit has sold out! Subscribe to our newsletter to be the first to know about new launches and limited edition products.  Inspiring younger generations to engage in beekeeping Active beekeeper and founder of Gisou Negin Mirsalehi comes from a beekeeping family of 6 generations. Negin’s father learned to keep bees from his father, who learnt from his great-grandfather, and so on. It’s always been an ambition of Negin’s to inspire the younger generations to engage in beekeeping and pave the way for new beekeepers to come. Kickstart your beekeeping journey The first step to becoming a beekeeper is creating a bee-friendly environment in which bees can pollinate and thrive. Now, you have the perfect attire to begin creating your garden in style! To help you kickstart your beekeeping journey you will also receive a Gisou Flower Seed Set with all orders from the 20th May - 21st August 2021.  Inspired by beekeeping suits Beekeeping suits are a signature uniform for all beekeepers when tending to bees. The suits serve both the bees and beekeepers by providing a safe place for both parties to interact with one another and protect beekeepers from being stung whilst working with their hives. When designing the Garden Jumpsuit, Negin was inspired by the traditional features of a beekeeper suit. The two-tone Gisou Garden Jumpsuit is made from 100% cotton and features unique design details such as velcro fastening cuffs and neckline, concealed zipper, multi-purpose pockets, elastic waist and detachable legs that guarantee practicality and long lasting comfort while you garden. Please note, it is not recommended you wear this suit or expose your legs when tending to the bees.   Tend to your garden in style Beekeeping suits are typically made in pale colours which are proven to keep bees calm, reducing the risk of them stinging and dying as a result. Whilst the Gisou Garden Jumpsuit does not offer protection against bee stings, the two-tone suit mimics the traditional style with its neutral colours plus, it is a great fashion staple that will have you enjoying the bee season and tending to your garden, big or small - in style. To finish off, we’ve added our own Gisou touch to the traditional suit, by lacing each pocket corner with pink stitches.  How to support the honey bees In order to create the perfect natural environment for the bees to thrive you will need seeds to sow! Planting wildflowers will help provide the local bees with nectar, their main source of food, whilst the bees pollinate the flowers in return. In doing so you will help fight the negative effects of climate change and habitat destruction on the livelihood of honey bees.  Bees are the most important pollinators in the world which make them fundamental to the health of our natural ecosystem. This is why we are committed to supporting their welfare and lifecycle in any way we can and encourage you to do the same. If you have an order between the 20th May - 21st August you will receive a free Gisou Flower Seed Set! Simply follow these instructions here to plant your bee-friendly seeds! Share how you #sowinstyle with us! The Gisou Flower Seeds Set and your Garden Jumpsuit are the perfect tools to help you begin your journey to becoming a beekeeper. We can’t wait to see you sowing in your Gisou Garden Jumpsuit so don’t forget to share with us and the rest of the community by tagging @gisou and using the hashtag #sowinstyle. Update: the Gisou Garden Jumpsuit has sold out! Subscribe to our newsletter to be the first to know about new launches and limited edition products. 

As the days are becoming longer and warmer, the Mirsalehi Honey Bees are waking up from hibernation and getting ready to get to work. A lot happens both in and outside of the hive during this time of year and this season, we’re inviting you to be a part of Gisou’s Bee Season 2021! We will be sharing a series of exciting initiatives with the community to encourage you all to celebrate bee season, get involved and raise awareness about the importance of bees for our ecosystem.  Mirsalehi Bees & Gisou's hero ingredients The Mirsalehi honey bees are at the core of who we are and what we do here at Gisou. Without them, our hero ingredients - Mirsalehi Honey and Propolis - wouldn’t exist. Bees are the most important pollinators in the world which make them fundamental to the health of our natural ecosystem. The bees pollinate a huge percentage of food crops intended for human consumption - one of every three bites of food we eat is available thanks to honey bees. Aside from pollinating much of what we eat, honey from the bees provides numerous vitamins, minerals and antioxidants to our diets. How to support the honey bee population Unfortunately, due to climate change and habitat destruction the bee populations worldwide are in decline. This is why we are committed to supporting their welfare and lifecycle in any way we can and we're inviting you to do the same. As a first step, we’re encouraging our community to join us in supporting the bees by offering you a Gisou Flower Seeds Set as a gift with every order placed during bee season between May 20 - August 21 2021. Planting these bee-friendly flowers with our seed set will mean you have contributed to maintaining the ecosystem and providing bees with their main source of food - nectar.  Over the next couple of months, you can expect to see a virtual tour of the Mirsalehi bee garden, educational beekeeping tips, an exclusive garden kit essential, and much more! From pollination to honey harvest, discover more on everything bee season here. You can also stay tuned for more updates on what we have in store this bee season via @gisou on Instagram. 

Introducing our new limited edition, handmade Gisou Carry-all Bag co-created by Negin Mirsalehi and 20-year-old Swedish Instagram entrepreneur, Emma Iris Halvarsson. This special collaboration is inspired by IRIS AV EMMA’s handmade bag creations, making Emma our first official ‘Community Partner’!  Update: the limited edition Gisou Carry-all Bags have sold out! Subscribe to our newsletter to be the first to know about limited edition products and new launches.  Gisou Community Partner Initiative At Gisou, we always make it our priority to highlight that you, our community, are at the core of who we are. At the start of the year, we promised to make 2021 more about you, by making the most of our platform but most importantly promising to listen, connect and inspire.  This led to a collaboration between our founder Negin Mirsalehi and Emma Iris Halvarsson of IRIS AV EMMA to co-create the limited edition, handmade Gisou Carry-all Bag.  Gisou & Iris Av Emma Emma, who has been handcrafting printed colored bags since last summer, was inspired by her passion for collecting makeup bags and her love for sewing. With her continuous support and tags on Instagram, it didn’t take long for Negin to spot Emma’s creations and purchase some bags for herself.  Quite soon after, Negin and Emma got together to co-design our very own, handmade, limited edition Carry-all bag and share it with our community.  “I couldn’t have dreamed of this! - I’ve been a fan of Gisou for a long time. On my 18th birthday, all I wished for was Gisou products. I’m honored to be a part of this collaboration as I truly believe that GISOU & IRIS work so well together!” - Emma Iris  The limited-edition Gisou Carry-all Bag designs are inspired by The IRIS signature fabrics: Floral, Gingham and Terry Cloth. These are huge favorites amongst IRIS customers, including Negin herself.  Calling all creators & entrepreneurs As part of the Community Partner Initiative, we plan to continue supporting all entrepreneurs in numerous ways by shining a light on all the amazing talent within our community. Please continue to share your passion and tag us in your creations! Subscribe to our newsletter to be the first to know about limited edition products and new launches. 

On Earth Day 2019, we started a tradition with our first Gisou Sustainability Promise - a promise to work on becoming a more sustainable and transparent company. With various goals in mind, we set out to work towards a cleaner & greener Gisou, promising to stay accountable and to never stop improving. On Earth Day 2020, we renewed our commitment with an updated Sustainability Promise. Today, on Earth Day, we are taking a look back at some of the improvements we have made in the past year and looking ahead at those to be made in 2021.  RECAP & LOOK AHEAD 1. IMPROVE OUR BEE-CENTERED APPROACH IN THE MIRSALEHI BEE GARDEN  We always prioritize bee welfare and let the bees guide our beekeeping practices to derive Mirsalehi Honey and Mirsalehi Propolis, our key ingredients, in a bee friendly and sustainable manner. For instance, as we are growing, we will be expanding not only our Gisou team but also the number of bee colonies.  In 2021, we will expand the Mirsalehi Bee Garden with a second location, under the supervision of Negin's Dad.  2. RAISE AWARENESS FOR THE IMPORTANCE OF HONEY BEES In addition to taking care of the Mirsalehi Honey Bees, our mission is to raise awareness for the importance of all bees to our ecosystem.  To raise awareness for the bees last year, we shared weekly posts and a series of BeePeeking episodes via @gisou which reached nearly 2.7M. Since honey bees rely on flowers for nectar - their main source of food, we included sachets of Honey Bee Wildflower Seeds with each order placed during Spring/Summer. These were created so that you could support the honey bee life cycle by sowing wildflowers and sharing this with the rest of the community. For bee season this year, we have exciting plans to get you even more involved in supporting the bees.  Although we continue to support our beekeepers in Paris and NYC, we weren't able to expand our Gisou Bees Project (a special initiative in support of urban beekeeping practices) due to COVID-19 last year. We hope to make up for it by installing more hives in select cities within our global community! Next to the importance of honey bees, beekeepers are crucial for maintaining bee colony health. Going forward, we want to encourage more young people to explore what beekeeping is all about. We will be offering fun, interactive sources of information and initiatives with you very soon. Stay tuned!    3. INCREASE PRODUCTION TRANSPARENCY We strive to be transparent and keep you updated on all sustainable improvements and choices we make. In 2020, we launched our new website, and because you asked (and we listen!) we made sure that you can find all of the necessary Gisou product information there.  All of our packaging now includes a call to action to recycle. We’ll be sharing instructions on how to separate & recycle our products soon.   Continuing on this transparent note, we’re proud to share that our main manufacturing site is carbon neutral, fully powered by solar energy and actively works to reduce trash and water wastage.     4. GREEN OUR PRODUCT FORMULATIONS Without compromising on function and quality, we continually strive to make our formulations greener. After working with external experts, we’re proud to share that a formulation expert has joined our in-house Product Development team. With her ingredients expertise and knowledge of the natural world, she'll be optimizing our current and future healthy hair formulations. 5. IMPROVE THE SUSTAINABILITY OF OUR PACKAGING Work with more recycled, recyclable and biodegradable packaging materials. Sustainable packaging highlight: After 2 years in the making, we are proud to have launched our limited edition Curling Tool fitted in a 100% sustainable tool case. Made entirely of paper pulp, this custom-made case is fully recycled and recyclable. Additional packaging updates you may have noticed: We’ve switched over to FSC-certified paper (paper from sustainably managed forests), and downsized the packaging of our Honey Infused Hair Oil & Perfume to save on materials and make shipping more sustainable.  We also close all of our shipments with paper-based tape and our EU shipments no longer include packing slips. In addition, all of our product samples are packaged in fully biodegradable sachets.  We’ll continue to make sustainable packaging a top priority as we source new innovations.    A MORE SUSTAINABLE GISOU IN 2021 We look back at 2020 proud of the progress we made and determined to make even greater improvements in the year ahead. Sustainability remains an ongoing priority at Gisou with no finish line. We know we are not perfect, but we are passionate about improving and working hard to do so. Please follow along our journey to a more sustainable Gisou.  Likewise, we always welcome your feedback and ideas. Please feel free to share your thoughts with us via email at info@gisou.com.

Gisou announces the expansion of its global footprint with Sephora to the place where its heritage story began. Just 7 months after our Sephora debut in North America, Gisou officially launches at Sephora in the Middle East on April 1st, 2021. Gisou enters Sephora exclusively with 29 doors across the GCC region in the UAE, Bahrain, Kuwait and Saudi Arabia. Gisou's Middle Eastern heritage Gisou was founded in 2015 by Dutch-Persian influencer, Negin Mirsalehi. After receiving thousands of inquiries about her shiny, voluminous curls via her online platforms, Negin decided to share her homemade haircare secret with the world, now famously known as Gisou’s iconic hero product: The Honey Infused Hair Oil. From growing up in her family’s Bee Garden to working with ingredients from her father’s hives, Negin Mirsalehi’s knowledge of beekeeping and honey-based haircare stems from a passion deeply rooted in her Middle Eastern heritage. Inspired by Persian self-care practices, it was Negin's mother, a hairdresser by trade, who introduced her daughter to the honey-infused formulas she still values today. Her mother's kitchen was the birthplace of the highly sought-after haircare secret that sparked Negin's journey from global influencer to beauty industry entrepreneur. Sharing The Powers of Honey & Propolis By harnessing the power of bee-sourced ingredients known for their conditioning and restorative properties, Negin proudly continues the six generation family legacy as an active beekeeper and founder of Gisou – sharing the powers of honey and propolis from the Mirsalehi Bee Garden through her range of eponymous haircare. Now, Gisou joins the Sephora family in the Middle East and the region that is forever linked with the brand’s ancestry and heritage.  Gisou at Sephora  “Launching Gisou exclusively with Sephora in the Middle East, just 7 months after our Sephora debut in North America, is surreal and amazing." says Founder Negin Mirsalehi, "My family heritage, and that of Gisou, is deeply rooted in the Middle East which makes this launch particularly special. I'm incredibly happy to finally share Gisou and our honey-infused haircare with our new community members." The full Gisou range will be available online at Sephora.ae and in-store, including its cult best-sellers The Honey Infused Hair Oil, Hair Mask and Hair Perfume.

Gisou Honey Infused Hair Oil is our iconic hair oil enriched with Mirsalehi Honey from the Mirsalehi Bee Garden, formulated to rebuild and repair hair from the core. The reason why our community has been loving the Hair Oil from the very beginning, is because it’s a real multitasker! It’s suitable for all hair types, including colored and chemically treated hair.  Discover the different ways in which the Honey Infused Hair Oil can be used in your daily hair care routine to achieve beautiful, healthy locks.  Our key ingredient: Mirsalehi Honey First things first, let’s dive deeper into the key ingredient of our Hair Oil, and what it does for your hair. Our hair oil is infused with sustainably sourced honey, directly from the Mirsalehi Bee Garden, where Negin Mirsalehi and her dad continue the six-generation family tradition of beekeeping. Honey acts as a natural humectant which means that it attracts and retains moisture. This helps maintain the hair’s natural moisture balance, resulting in healthy, soft and stronger hair.  Next to Mirsalehi Honey, our Honey Infused Hair Oil contains a blend of botanical oils such as sweet almond oil, coconut oil, argan oil and passion fruit seed oils.  Honey Infused Hair Oil Benefits: Nourishes & moisturizes Rebuilds & repairs Protects & strengthens  Smoothes & softens Tames flyaways & controls frizz Leaves hair with a healthy shine How to use the Honey Infused Hair Oil There are multiple ways in which you can use the Gisou Honey Infused Hair Oil, depending on your hair type, preferences and how much nourishment your hair needs. Experiment and find what works best for your hair type and texture! You may wonder how many drops of hair oil you should use for your hair type. We recommend 1-2 drops for fine hair, 2-3 for medium hair and 3-4 for thick hair. For general application, warm up the product between your palms and fingers. Then, apply the product using your fingers in combing motions to distribute the product evenly. 1. After washing Apply the Hair Oil on damp or towel-dried hair after washing, to allow for better absorption, and to lock in moisture. This will help prevent any frizz when blow-drying or air drying your hair.  2. As a finishing touch Use the Honey Infused Hair Oil as a last step in your styling routine to tame any flyaways and add shine to your hair. Thanks to its dry-oil properties, the hair oil will not leave your hair feeling greasy or heavy. For curly hair types, the hair oil is perfect for defining your curls and eliminating any frizz.  3. In between washes Whenever your hair is looking a little dull in between washes, use a couple of drops of hair oil to revive your locks! We recommend using it on the drier parts of your hair from the mid-lengths and down. Be sure to use only 1 to 2 drops and warm the product up in your hands for maximum effect. If you go for a sleek hairstyle or updo, use the hair oil as a last step to smooth out baby hair and add extra shine.   4. As an overnight treatment The Honey Infused Hair Oil can be used as an overnight deep treatment. Simply section your hair into 2 sections then take 1 full syringe for each section and fully coat the hair. Braid your hair and let it absorb for a few hours or overnight.  5. As a deep treatment mask Infuse your hair with a double dose of nutrient-rich honey for intense nourishment that goes deep to the core of the scalp and hair follicles. Add a few drops of the Honey Infused Hair Oil to the Honey Infused Hair Mask whenever hair is in need of intense repair and rejuvenation.  Use this mask combo on wet hair after shampooing and leave it in for 5-7 minutes. Alternately, apply to dry hair and leave in 15-20 minutes up to overnight before washing and conditioning as you normally would. Your hair will feel softer, stronger and healthier!  Try our favorite multitasker  Our Honey Infused Hair Oil is available in full-size and travel size, directly via gisou.com. Want more? Check out our Value Sets and shop our Honey Infused and Propolis Infused favorites with a discount.

Introducing our new limited edition Curling Routine Kit: contains all the tools you need for a perfectly geared curling routine. Inspired by Negin Mirsalehi’s curling routine, the Gisou Curling Routine Kit is our 3-step styling set to create your own shiny and bouncy curls. The Curling Routine Kit* features Negin Mirsalehi’s favorite products to construct her signature bouncy & healthy curls: The Propolis Infused Heat Protecting Spray Mini is formulated to protect your hair from heat damage up to 230ᵒC/446ᵒF.  The Propolis Infused Polishing Primer prepares your hair for your curling routine. It ensures optimal workable hold, enhances volume, and prevents frizz.  The Honey Infused Hair Oil Travel Size nourishes and locks in moisture for instant shine.  *Update: The Curling Routine Kit was a Limited Edition and has now sold out. All three products are still available individually: Honey Infused Hair Oil Travel Size Propolis Infused Polishing Primer Propolis Infused Heat Protecting Spray How to use the Gisou Curling Routine Kit This protect-, prime- & shine routine will help you create the perfect bouncy curls. Simply follow these steps for Gisou's Curling Routine: PROTECT - Start by prepping your hair with the Propolis Infused Heat Protecting Spray Mini to protect against heat damage. Spray from an arms length distance to make sure that the product is evenly distributed.  PRIME - To make sure the curls hold throughout the day, squeeze a pea-sized amount of the Propolis Infused Polishing Primer onto the palms of your hands, rub it up between your hands and gently apply it throughout the lengths of your hair. CURL - Once your hair is protected, prepped, and sectioned and your Curling Tool is heated up, you’re ready to go!  FINISH - Need extra nourishment and shine? A few drops of the Honey Infused Hair Oil will do the trick. Warm up a couple of drops between your hands and use your fingers to comb through your curls, et voila!  Safety first: never use heated styling tools on damp or wet hair. Always make sure your hair is dry. All products are safe on color-treated hair, keratin treatments, and chemically treated hair, and are produced in a bee friendly and sustainable manner.  Want to see the Gisou Curling Routine step by step? Watch the video for our best tips!  #BESTGISOUCURLS To celebrate the Curling Routine Kit launch, we’re calling on our community members to show us  their #BestGisouCurls for a chance to win the full range of Gisou products, tools and the limited edition Curling Routine Kit. The winner will be chosen by the Gisou Community via Instagram poll in our stories and will be announced on March 19, 2021. For more information, make sure to keep an eye on our Instagram page.  The limited edition Curling Routine Kit is available on gisou.com or at Sephora and Sephora Canada, online and in-store. Combine with our Curling Tool to recreate Negin Mirsalehi’s signature curls - now also available at sephora.com & sephora.com/ca. 

Finding the right Valentine’s Day gift may be hard sometimes, but whether you’re shopping for a crush, your BFF or yourself, we’ve got you covered. “Two is better than one” they say, and with that in mind, we coupled up our best-selling product combos and created some limited edition Valentine’s sets for you. While our products are great on their own, they’re also very compatible. Get to know our Valentine’s Couples (and don’t forget to follow our relationship advice). 1. The Soulmates  When you know, you know. These two make for an intensely compatible pairing. Sure, they're both independent types who are happy to go it alone. But when they come together? Well, it's then you realize their love runs deep, just like the nourishment they provide. This is a match for life! How to use: Infuse your hair with a double dose of honey to deeply nourish your scalp and hair follicles. Add a few drops of the Honey Infused Hair Oil to the Honey Infused Hair Mask whenever your hair is in need of intense repair and rejuvenation. Use during your bath or shower routine, or apply before going to bed for an overnight treatment. Use once or twice a week for optimal results.  SHOP NOW 2.  The Opposites They say opposites attract, which certainly rings true for this double act. While one can be a little overprotective and hotheaded at times, the other knows how to calm things down by bringing a soothing touch to their relationship. And just like that, balance is restored. How to use: Use the Propolis Infused Heat Protecting Spray daily on wet or dry hair to protect your hair from the damaging effects of UV radiation and heated styling tools. This lightweight spray detangles and holds without weighing down your locks. Finish your styling routine with a few drops of our Honey Infused Hair Oil to lock in moisture and add instant shine. SHOP NOW 3. The Inseparables  Ross & Rachel, PB & jelly, the flowers & the bees. Where one goes, the other follows. These two thrive when they get to work together side by side because... "Behind every great shampoo, there is a great conditioner." How to use: Massage 2 to 3 pumps of the Honey Infused Hair Wash into your hair and scalp - use more for long or thick hair. Massage evenly into a lather, then rinse thoroughly. After shampooing, squeeze out the excess water and apply the Honey Infused Conditioner from the mid-length to ends. Distribute evenly throughout your hair and leave on for 1 to 2 minutes before rinsing.  SHOP NOW 4. The Love Triangle  Sometimes there's room for one more. Even though two of these three are what we'd call partners for life, this is a relationship that truly benefits from shaking things up with a little extra loving now and again. You'd think it would overcomplicate things, but not for this super shower trio.  How to use: Level-up your washing routine with this super shower trio. Add the Honey Infused Hair Mask as an extra nourishing treatment after shampooing, before conditioning. For a deeper treatment, massage the mask into your scalp and cover your hair with a warm towel for approximately 15 minutes before rinsing. This method will result in a healthier scalp, which is the basis for healthier hair.  If you have extremely dry hair, apply the Honey Infused Hair Mask as an overnight treatment on towel-dried or dry hair. Rinse out in the morning and enjoy your silky soft hair. SHOP NOW 5. The Love Affair  You know that all-encompassing, overwhelming type of love? That’s what these two have. This unsuspecting pair has a secret & passionate love affair. Similar in strong presence, this duo is a pro at making a lasting impression.  How to use: Adding the Honey Infused Hair Mask and Honey Infused Hair Perfume to your hair care routine will leave you wrapped in our Honey Infused scent all day & night. Use the Honey Infused Hair Mask once or twice a week for a moisture boost. Spray the Honey Infused Hair Perfume onto your hair as the last step in your styling routine to emit the fresh signature Gisou scent. SHOP NOW 6. The Friends With Benefits Both multitalents in their own right, it's versatility that makes this pairing so complementary. And boy, do these friends make a great team – one preps and primes before the other steps in to take care of shine and the finishing touch. No wonder they can’t get enough of each other! How to use: This match is your new go-to for all-day hold and a polished finish: start with some Propolis Infused Polishing Primer and finish with the Honey Infused Hair Oil for extra shine. Propolis is ideal for protecting against heat damage, adding texture, creating volume, as well as preventing breakage and split ends. Honey is known as nature’s humectant and maintains your hair’s moisture balance. SHOP NOW 7. The Long Distance Duo Here's a pair who knows a thing or two about going the distance. Keeping life compact and carefree is the secret to their success. Because no matter the miles between them, these irresistible minis are always packed and ready to hit the road for some quality couple time. How to use: Take this duo with you wherever you go to keep your hair nourished and refreshed whenever you’re on the go. Their size (50ml / 1.7 fl.oz.) allows you to take these two in your handbag or carry-on, making them the perfect travel companions.  SHOP NOW 8. The Single by Choice  A Gisou icon. This powerful and independent multitasker has been around long enough to know you can shine bright all on your own. Because when it comes to nourishment, this beauty will get the job done: from pre-styler to finishing product or even as a deeply conditioning overnight treatment. How to use: Take your chance to experience this Gisou icon in all its glory. Our Honey Infused Hair Oil is a real multitasker: from pre-styler to finishing product, or even as a deeply conditioning overnight treatment. How?  Pre-styling: The Honey Infused Hair Oil can be used prior to your styling routine for a nourishing effect and healthy shine. Simply apply 1 to 2 drops to the lengths of your hair, before styling. Important: make sure the oil has been absorbed by the hair before styling. Finishing: Apply 1 or 2 drops to dry hair. Use as part of your daily styling routine or as a quick touch-up throughout the day to reduce flyaways and achieve an instant shine. Overnight: For an intensive overnight treatment, coat the lengths of your hair with the Gisou hair oil. In the morning, rinse and wash to start your day with luminous locks.  SHOP NOW These Limited Edition Valentine’s bundles are exclusively available via gisou.com from February 10th until February 14th 2021.

This year, we decided to bring our Gisou Holiday pop-up store to you, at home, virtually brought to life on gisou.com. The Gisou Holiday Series was available to our customers from around the world between December 7-20, 2020 offering the complete Gisou haircare range as well as exclusive, limited edition Holiday Gifts for the whole family.  For the Holiday Series, the Gisou team created a series of four special Gisou Holiday episodes. Inspired by nostalgic American sitcoms, the episodes of the Gisou Holiday Series show you what the Gisou Family was up to at home for the holidays. With every episode we unlocked more limited edition Holiday Gifts for purchase. The Gisou Holiday Story This Holiday Season, the Gisou Family is home for the holidays. And just like every other year, Negin & Maurits are looking to give each other their best holiday gift yet. But this year, they won’t have to search far, the ultimate gift is closer to all than one might think. This year, they’ll find it right at home - whether it’s Maurits fixing Negin a cup of hot cocoa, or Negin making Maurits a special handmade gift, the Gisou Holiday Series is all about the gift of giving, at home. Episode 1 - On the hunt for the perfect holiday gift (again) In the first episode of the Holiday Series, Maurits is looking to buy Negin the best holiday gift she’s ever had so far. During his hunt to find the ultimate holiday gift, he reaches a state of complete desperation filled with anxiety and stress. Lucky for him, he won’t have to search far this year… Episode 2 - Holiday backgammon marathon In the following episode, we see the Gisou Family passing the time with their favorite game: Backgammon.  And just like every other time Negin & Maurits play a round together, Maurits loses. Every single time. Determined to win for once, Maurits challenges Negin to a Backgammon marathon. Will it ever end, and will Maurits ever win? Episode 3 - Holiday Baking Failure  In the third episode, Maurits is in the kitchen trying his hand at baking in order to surprise Negin with homemade holiday cookies. As usual, he makes a big mess, but manages to get a batch into the oven. As Negin gets ready to come downstairs for a night with the family to enjoy homemade cookies, Maurits finds out the cookies are ruined. Will he be able to find a solution in time?  Episode 4 - Holiday Surprise Story In the last episode, with the Holiday Season in full swing, the Gisou Family is ready to unwrap presents. Maurits proudly gives Negin not one, but several Holiday Gifts. Negin is pleased, but Maurits is not done with the surprises. What kind of holiday surprise gift could beat what he’s already given?

The Gisou Holiday Series The Gisou Family is home for the holidays and we’re inviting you to join!Celebrate the gift of giving with The Gisou Family this holiday season. Visit The Gisou Holiday Series on gisou.com to find our limited edition Holiday Gift collection, only available for purchase December 7-16.There’s something for just about anyone on your list - family members & (furry) friends. The Gisou Holiday Story 2020 Gisou hosts pop-up stores in cities around the world to meet its customers that reside there. The concept of each Gisou pop-up is always inspired by the local culture of the city in which it takes place and executed as a Gisou ‘takeover’, staying close to authenticity.  With Gisou’s virtual holiday pop-up store, The Gisou Holiday Series is available to customers all over the world. This year it’s all about celebrating the holidays at home: “This Holiday Season, the Gisou Family is home for the holidays again. And just like every other year, Negin & Maurits are looking to give each other their best holiday gift yet. But this year, they won’t have to search far, for the ultimate gift is closer to all than one might think. This year, they’ll find it right at home. Whether it’s Maurits fixing Negin a cup of hot cocoa or Negin making Maurits a special handmade gift, the Gisou Holiday Series is all about the gift of giving, at home.” The Gisou Holiday Series Schedule Tune into all four episodes of The Gisou Holiday Series on Instagram and gisou.com from December 7-16 to watch what the Gisou Family is up to at home for the holidays this year. With each episode, we’ll be unlocking more limited edition Holiday Gifts for purchase. Episode listings: Episode 1 - The Gisou Holiday Story Episode 2- Holiday Backgammon Marathon UNLOCKED The Gisou Holiday Backgammon set Episode 3 - Holiday Baking Failure UNLOCKED The Gisou Holiday Mug & Dog Bowl Episode 4 - Holiday Surprise Story UNLOCKED The Gisou Holiday Honey Infused Hair Oil Mini Ornament   Beauty Advisors This year our expert Beauty Advisors are here to give you a little extra holiday help and make your holiday gift shopping search easier. Simply book a 20 minute session at a time that works for you. And we’ve got a big surprise because everyone who books a session with one of our Beauty Advisors during the Gisou Holiday Series, will  have the chance to win a session with Negin Mirsalehi herself! Holiday Gifts In addition to the complete range of Gisou haircare and styling products, we created a holiday collection of limited edition Gisou Holiday Gifts, exclusively available for purchase during The Gisou Holiday Series. There’s something for just about anyone on your list - family members & (furry) friends.  These limited edition gifts include  Gisou Holiday Sweater Gisou Holiday Mug Gisou Holiday Honey Bear Gisou Holiday Dog Bow  Gisou Holiday Dog Bowl  Gisou Holiday Stuffed Honey Infused Hair Oil  Gisou Holiday Beeswax Candle Collection Gisou Holiday Puzzle  Gisou Turbo Dryer (EU only)  Gisou Holiday Backgammon These Limited Edition items are exclusively available at The Gisou Holiday Series on gisou.com from December 7th until the 16th Gifting any of our limited edition gifts this holiday season will bring a smile to anyone on your list. Terrible at gift wrapping? Each order placed during The Gisou Holiday Series (December 7-16, 2020) is eligible for our Free Holiday Gift Wrapping Service. Simply choose for the Free Gift Wrapping option at checkout.

Today, on our 5th birthday, we’re celebrating Gisou and the now iconic hero that started it all: our Honey Infused Hair Oil. Based on a homemade family recipe, the launch of the Honey Infused Hair Oil marked the start of our whirlwind journey!  On this special day, we’re throwing it back to some highlights of our most memorable moments, launches and major milestones from Gisou’s first five years. A favorite from the start 2015 - It’s been five incredible years since our founder Negin Mirsalehi launched Gisou’s iconic first product, The Gisou Honey Infused Hair Oil. When we originally launched with the hair oil in November 2015, we sold out in less than three months. To this day, it’s our number-one bestseller worldwide. 2016-2017 - After the overwhelming success of our Hair Oil, we launched our first Propolis Infused hair styling product in July 2016, The Gisou Propolis Infused Heat Protecting Spray. One year later, we added some texture to the mix with the The Propolis Infused Texturizing Wave Spray. After honey, Propolis became our second key ingredient thanks to its strengthening and protecting properties. Like our Honey, our Propolis is sustainably sourced from the Mirsalehi Bee Garden, where Negin and her father continue the 6-generation tradition of beekeeping.   Parisian pop-ups & perfume 2018 - At the start of 2018, we added two products to our Honey Infused range: The Honey Infused Hair Mask and The Honey Infused Hair Oil Luxe Travel Size. These two products combined make up Negin’s go-to nourishing hair treatment! Later that year, we opened our first ever Pop-up store in Paris at the legendary tea house, Angelina, during Paris Fashion Week. Our Mirsalehi Honey inspired Christophe Appert, Angelina's pastry Chef, to create a unique Gisou at Angelina éclair. A little taste of Gisou in Paris! Since we received countless comments about the scent of our Honey Infused products, we decided to develop and launch a Hair Perfume that refreshes and scents hair with Gisou’s signature Honey Infused fragrance.  Creating a buzz 2019 - The following year was a very busy year at Gisou HQ. We expanded our Honey Infused line with two new, highly requested products; The Honey Infused Hair Wash & Conditioner. Our community was the first to buy and try this duo, as part of the mysterious ‘Blind Date’ on Valentine’s Day. Every May, we celebrate a key moment in our calendar; World Bee Day and the start of bee season. In 2019, we celebrated BIG with our Gisou Honey Jackpot prize pool. One lucky winner won the chance to meet Negin in the Mirsalehi Bee Garden in the summer of 2019.  Gisou in Paris, part two During that summer we also launched the Propolis Infused Polishing Primer, the third product in our styling range. Gisou came to Galeries Lafayette Champs-Élysées to celebrate the urban beekeeping culture in Paris through a co-branded pop-up experience. As part of the collaboration, we brought a piece of the Mirsalehi Bee Garden to Paris and partnered with Sous Les Fraises by installing beehives on top of the urban rooftop garden of BHV, which are still being cared for by our beekeeper in Paris. Take out & refill In August we introduced our Honey Infused Hair Perfume in Pocket Size and brought our beehives to NYC, in preparation for our first ever U.S. pop-up. In September we opened our Take Out & Refill pop-up store in New York. We transformed a typical NYC Papaya Dog into a completely Gisou-branded pop-up store in New York City fast food-style. In line with our Sustainability Promise, we encouraged New Yorkers to reuse and refill their Gisou products from our refill tanks.  Home for the holidays To end the year, we hosted the Gisou Gift Shop, a holiday pop-up store in Amsterdam. Our team created a special selection of limited edition content, exclusively for the Gisou Gift Shop. With the Gift Shop being in Amsterdam, we were home for the holidays!  Major milestones in 2020 2020 - Although 2020 has been unique in many ways, it has also been an opportunity for us to engage with you, our community, and your self-care routines at home. In April, we launched The Mini Series, which includes mini versions of four Gisou bestsellers, perfect for first-time Gisou users and for a self-care moment. In August we announced one of our most exciting projects so far: our launch at Sephora in the United States and Canada. When we first launched Gisou five years ago, offering our products at Sephora was something we could only dream of... We’re so excited and proud to have achieved this major milestone in such a short space of time! In September we revealed our most requested item ever: The Gisou Curling Tool. An item we're extremely proud of, we built it entirely from scratch based on Negin’s expertise, technical and design wishes. It’s the ultimate tool to create the perfect bouncy curls behind Negin’s signature look! And last but not least, last month we introduced a new limited edition Gisou Honey Infused Haircare Set - a set including all of our Honey Infused favorites - the perfect gift for the holidays and a one-stop shop for deeply conditioned, strong, and healthy hair with luminous shine.  Thank you The past five years have been an unforgettable journey and we couldn’t have made it this far without your support. As a special thanks, we’re treating everyone that places an order on November 11th 2020 to a free Honey Infused Hair Oil Mini (20 ml - 0.7 fl.oz.), our iconic first product.  All of this wouldn’t have all been possible without you. You, our community, are at the core of our brand - literally in our DNA. You help us decide what to launch, create beautiful content with our products, educate yourselves and others on the importance of honey bees based on what you learn from us, greet us at our pop-ups around the world, and support us with everything in between. We can’t thank you enough for your ongoing excitement and support and can’t wait to share what we have in store for you for the next 5 years! Stay tuned. Negin & the Gisou team 

Gisou by Negin Mirsalehi introduces a new limited edition Gisou Honey Infused Haircare Set. This limited edition haircare set includes four mini versions of Gisou’s signature Honey Infused Haircare favorites for nourished and healthy hair. Each mini container is conveniently refillable and the perfect size to travel.  The perfect set for first-time Gisou users Perfect for first-time Gisou users, this haircare set includes our iconic Honey Infused Hair Oil as well as mini’s of our best-selling Honey Infused Hair Wash, Honey Infused Conditioner and Honey Infused Hair Mask. The Honey Infused Hair Oil is formulated to rebuild and repair hair to the core. The Honey Infused Hair Mask intensively hydrates and nourishes to improve elasticity, shine, and manageability. The Honey Infused Hair Wash effectively yet gently cleanses hair to relieve the scalp from buildup. The Honey Infused Conditioner gently and effectively detangles and conditions, leaving hair hydrated, manageable, and strong.  The Gisou Honey Infused Haircare Set is a one-stop shop for deeply conditioned, strong, and healthy hair with luminous shine. This exclusive honey haircare set is limited in supply and exclusively available at gisou.com and at Sephora US & Canada. The key ingredient: Mirsalehi Honey The set’s key ingredient honey is sustainably sourced from the Mirsalehi Bee Garden, where our founder, Negin Mirsalehi, and her father, continue the 6-generation family tradition of beekeeping. Honey is full of vitamins, minerals, amino acids and antioxidants that keep free radicals at bay to support the rejuvenation of hair. As a natural humectant, honey also helps maintain the natural moisture balance in the hair to prevent split ends and maintain the strength of the hair follicles.   The Gisou Honey Infused Routine This deep wash-, mask-, condition- & shine treatment will repair and rebuild your hair from the core resulting in healthy, soft and luminous locks. Give your hair the full honey-infused treatment with these simple steps: WASH Apply a dime-sized amount of Honey Infused Hair Wash to the hair and scalp, use more for long or thick hair. Massage evenly into a lather, then rinse thoroughly. MASK After shampooing, apply a generous amount of Gisou Honey Infused Hair Mask onto towel-dry hair from root to tip. Leave in for 5-7 minutes, then rinse thoroughly. For best results, use 1-2 times per week. *Bonus tip: Add a few drops of the Honey Infused Hair Oil to the Honey Infused Hair Mask whenever your hair is in need of intense repair and rejuvenation. After use, your hair will feel softer, stronger and healthier. CONDITION After rinsing out the mask, squeeze out excess water and apply Honey Infused Conditioner from the mid-length to ends. Distribute evenly throughout the hair and leave on for 1-2 minutes before rinsing. SHINE Apply 1 to 3 drops of Honey Infused Hair Oil through damp or dry hair, depending on the length and thickness. Gently work in the oil to lightly coat the mid-length to ends. Use as an overnight treatment, before styling or as a finishing touch for instant shine. Update: the limited edition Haircare Set is sold out! Subscribe to our newsletter to be the first to know about limited edition products and exclusive launches.

Gisou announces the expansion of its global footprint into mega-retailer Sephora in the United States on August 18th. Founded by macro influencer Negin Mirsalehi in 2015, the comprehensive haircare collection is currently sold in more than 30 countries worldwide. On August 18th, Gisou will expand its US distribution with its debut into Sephora. Negin Mirsalehi’s six-generation family business of beekeeping has grown Gisou to a bestselling brand in under five years; continuing her family’s story by threading together her skills and knowledge as a beekeeper alongside her father, a renowned beekeeper in the Netherlands, and her mother’s love of hairdressing and DIY haircare. The key ingredient in Gisou’s care line is honey derived from the Mirsalehi-family bee garden, which contains a blend of minerals, vitamins, amino acids and antioxidants which is infused into the entire product collection as the powerhouse ingredient. Prior to Gisou, Negin began her career as a top influencer, awarded Revolve’s Influencer of the Year three consecutive years and a recipient of Forbes 30 Under 30 in 2018. Through her content creation, she began sharing trips to the family bee farm and hair tutorials via Instagram and saw a huge spike in engagement, which garnered constant questions surrounding her haircare routine, and Gisou was born. Negin first introduced Gisou in 2015 with a focus on honey-infused haircare products comprised of conscious formulations, locally-sourced and prestige ingredients to appeal to a wide range of hair types. Today, the line has 11 core products, including a line for honey-infused care-based products and a propolis-infused care line of styling products. “When we first launched Gisou five years ago, launching at Sephora was something we dreamed of one day achieving, so we’re really excited and proud our dream has come true, to say the least,” says founder Negin Mirsalehi. “It means so much to us as a small brand, and even more so to me and my family as Gisou is based so much on our storied heritage.” Gisou will soon expand into new categories, including tools. Besides, it has continued to grow awareness for the hero of the collection, the Honey Infused Hair Oil, as a direct result of consumer feedback and demand. Gisou is committed to a sustainable and bee friendly and sustainable production method that puts the Mirsalehi Honey Bees first, not only for the sake of the bees but the greater ecosystem as well. In the Mirsalehi Bee Garden, Gisou lets nature take its course, allowing the bees to reproduce naturally without interfering with artificial means. In the next chapter of the brand’s growth, Gisou will expand its beekeeping support to more cities in both financial support and providing supplies. Jennifer Lucchese, VP of Merchandising, Hair at Sephora, adds, “Gisou products are luxurious and effective and we love that they prioritize hair health – which we know our clients are looking for in their haircare routine. What’s interesting about Gisou is its totally unique and authentic ingredient story along with a powerful founder behind it. Our clients are conscious of the ingredients in their products now more than ever, and this is a key consideration when shopping for beauty. Gisou’s utilization of vitamin and mineral packed honey and propolis in its products allows clients to feel confident that the products will maintain their hair health.” Shop Gisou at Sephora (Canada and U.S. only) from August 18th 2020 and in-store from September 1st in selected Sephora stores.   

On World Earth Day in April 2019, we introduced our 2019 Sustainability Promise, in which we promised to work on becoming a more sustainable company. With various goals and points of improvement mentioned, the promise served as a guiding light throughout the year in our ongoing journey towards a cleaner and greener Gisou. On World Earth Day this year, we’re taking a look back at 2019 and a look forward to the rest of 2020. Gisou Sustainability Promise Recap & Update 1. Focus on continuously improving our bee-centered approach in the Mirsalehi Bee Garden At Gisou, the welfare of the Mirsalehi Honey Bees has always come first - with a bee-centered approach to beekeeping and a strict product development policy to only ever take surpluses of honey, if and when appropriate. However, we sought to continue to improve upon our bee friendly and sustainable approach to beekeeping in 2019 and moving forward in 2020 as well. For instance, since April last year, we planted new fruit trees in the Mirsalehi Bee Garden to expand the biodiversity and health of our bees. In 2020, the welfare of the Mirsalehi Honey Bees will continue to remain our top priority as the product development cycle will continue to adjust plans as necessary to avoid taking stores of honey the bees need for themselves.  2. Raise awareness for the importance of honey bees In addition to taking care of our Mirsalehi Honey Bees, our mission is to raise awareness for the importance of honey bees to our ecosystem. In July, we dedicated our pop-up at Galeries Lafayette Champs-Élysées to education about the bees - teaching customers the importance of minding the existence of bees no matter where they live - urban, suburban, or rural. Gisou Flower Seeds We gave all customers in-store and online bags of mixed flower seeds so they could plant more bee-friendly flowers in their garden or on their terrace or rooftop. In turn, customers had a chance to help us counteract the negative effects of climate change & habitat destruction endangering bees throughout the world by providing their local bees with a source of pollen and nectar. In 2020, starting on World Earth Day, we will include a bag of mixed flower seeds with all online orders until the end of beekeeping season (August 31, 2020) to drive our customers to plant wildflower seeds to increase biodiversity in their local area and thereby help support the livelihood of honey bees.   Gisou Bees Project As urban beekeeping produces healthier bees than beekeeping efforts in rural areas, last year also marked the start of the Gisou Bees Project, a new Gisou initiative in support of local urban beekeepers and urban beekeeping efforts. So far, the initiative has been brought to Paris (where Gael Catron continues to look after our bees) and NYC (where President of the NYC Beekeepers Association, Andrew Cote remains to be the beekeeper in charge), and we’re planning on extending the initiative to other cities in the next few years.  3. Increase production transparency Aside from improving the welfare of honey bees, improving the sustainability of product packaging continues to be another high priority, with several adjustments already carried out at the end of 2019 and the beginning of 2020. For instance, in the name of sustainability and production transparency, we switched out all paper packaging, whether that be for shipment or the products themselves, for FSC-certified paper guaranteed to come from sustainable sources only. Upon customers’ request, the Honey Infused Hair Wash & Conditioner, which was previously packaged in plastic doypacks, has since been fitted with more sustainable, FSC-certified outer packaging. 4. Improve the sustainability of our packaging Furthermore, in January of this year, we replaced the Honey Infused Conditioner tube with one made out of sugarcane. Our next product launch will boast packaging made of cellulose fiber instead of plastic. In the upcoming year, we will continue to make sustainability a top priority when it comes to designing and sourcing of product packaging - it’s not a question of whether packaging will be sustainable, but how we optimize design and functionality in light of sustainable packaging materials.  5. Green our product formulations In terms of product formulations, we launched the new Propolis Infused Polishing Primer in July of last year, which consists only of ingredients that satisfy our new, stricter ingredient protocol. Moving into 2020, we’ve been improving the formulations of some existing products, without compromising on the function they are known for. This year and following, we plan to build on and adhere to our stricter ingredient protocol to create products Gisou customers can feel good about, without sacrificing their efficacy. One of the first changes we’ve carried out is that we’ve replaced Gisou’s signature Honey Infused fragrance, found in all of our Honey Infused products, for a nearly identical 100% natural variant. In the upcoming year, we are working on finding a 100% natural replacement for the Propolis Infused fragrance as well.  6. Engage our audience to make sustainable improvements with us To try to engage and include our audience on our sustainability journey, we gave our customers from NYC the opportunity to ‘reduce, reuse & refill’ their empty Gisou product bottles at our NYC pop-up store, Gisou’s Take Out & Refill last September. Nearly half of all customers that visited took the opportunity to refill the Gisou product they already owned. Additionally, we made sure that all design elements to make the pop-up come to life were made of sustainable materials, from biodegradable cups and straws to 100% recycled paper shopping bags. Our previously mentioned seed initiative is just another way we try to promote sustainable efforts on the part of our audience as well.  What's next? Although we take pride in the sustainability developments we have made in 2019 and so far in 2020, we’re not planning to stop anytime soon. We know we’re not perfect and we’re the first to admit that we have a way to go, but we promise we’re continuing to make it a priority for the future to come and to update you along the way. 

Gisou by Negin Mirsalehi celebrated the opening of The Gisou Gift Shop, its holiday pop-up store in Amsterdam December 12th, 2019 through an evening toast with personal contacts and other influential guests, followed by a public meet & greet with Negin Mirsalehi and The Gisou Family.  Situated in the middle of Amsterdam, past long, cobblestoned streets and winding canals, at the picturesque point where the bridges of the Leidsegracht and Keizersgracht meet, The Gisou Gift Shop was the ultimate holiday meeting point for young and old. The holiday pop-up store was open to the public on December 12-15, 2019 offering the complete Gisou haircare range as well as exclusive, limited edition holiday gifts for purchase.    Gisou is home for the holiday season Gisou hosts pop-up stores in cities around the world to meet its customers that reside there. The concept of each Gisou pop-up is always inspired by the local culture of the city in which it takes place and executed as a Gisou ‘takeover’, staying close to authenticity.  With The Gisou Gift Shop in Amsterdam, Gisou was home for the holidays with a special background story to tell:  Every holiday season, The Gisou Family - Negin, Maurits & Mosey - is on the hunt for the ultimate holiday gift, and this season is no different. Just like every other year, they go on a search through the streets of Amsterdam to check off their holiday shopping lists. This year, they’ll stumble upon the bright light of The Gisou Gift Shop and find just the right gifts for the whole family.  Check out the video here.    Holiday gifts  In addition to the complete range of Gisou haircare products, the Gisou team created a selection of limited edition gifts, exclusively for The Gisou Gift Shop. The star of the pop-up and ultimate holiday gift: The Gisou Turbo Dryer - a limited edition, ionic & fast-drying Gisou Hairdryer, exclusively available at The Gisou Gift Shop.